About HEYONE
Founded in 2022, HEYONE is dedicated to shaping cultural trends and celebrating the essence of play. We protect the artistic authenticity and creative value of IP brands, fostering emotional bonds and enabling collective growth within diverse communities. As a pioneer of contemporary culture, HEYONE merges perceptive emotional insight with unceasing creative exploration, igniting profound resonance between our creations and the communities we serve.
Global Takeover
Leveraging its premium IP portfolio and innovative commercial strategies, HEYONE has rapidly emerged as a dynamic force in the global designer toy market. With a strategic focus on emotional storytelling and cross-cultural resonance, HEYONE has established a strong global presence spanning Asia and the West markets. Including successful expansions into Southeast Asia (Thailand, South Korea, Singapore) as well as Europe and North America (e.g., France and the U.S.).
HEYONE's cultural influence is resonating worldwide, with:
Global Media Exposure: 2B+
#HEYONE-Related Topic Buzz: 150M+
Global Followers: 19M+
Registered Members: 500K+
VIP Members: 100K+
Key Milestones
May 2022
OZAI debuted with its first blind box series.
October 2022
OZAI‘s Global premiere exhibition at Chengdu IFS.
December 2022
HEYONE hosted its first overseas POP-UP exhibition in South Korea.
April 2023
HEYONE partnered with TTE to showcase at Thailand’s CentralWorld.
April 2024
HEYONE crowned Top Trending Brand at TTE (featured by Xinhua News)
May 2024
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
November 2024
OZAI presented a themed exhibition.
December 2024
HEYONE POP-UP activation debuted at Bangkok Emsphere.
April 2025
OZAI, MIMI, and Fufu made their appearances at Singapore Marina Bay.
May 2025
OZAI partnered with TOPTOY to launch a POP-UP store in Hangzhou in77.
August 2025
HEYONE participated in ToyCon Seoul 2025 in South Korea.
September 2025
HEYONE collaborated with ICONSIAM Bangkok to launch the first stop of the "Heyday Playland " global POP-UP tour.
October 2025
HEYONE Carnival at Chengdu Dongjiao Memory established a new cultural landmark.
November 2025
HEYONE × Binjiang Paradise Walk - MINI Box Pop-up.
IP Portfolio
HEYONE‘s IPs are crafted with universal emotional appeal, each embodying a distinct persona and global resonance.
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OZAI: A forever playful child — cute, clever, and mischievous. Sensitive inside, funny outside, answering life’s mysteries with his iconic "Oh?" "Oh!" "Oh…"
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MIMI: A healing listener and perceptive child exploring the world. Dreamy on the surface but deeply insightful - like a wise old soul in a tiny body.
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FURFUR: A loyal plush doll forgotten in dusty closets，yet never losing her spark. She rediscovers life’s magic through toddler-sized adventures.
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JOY: A princess with a kaleidoscope mind! She crafts glittery fairy tales where she’s the star - dressed in handmade tulle and daydreams.
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R3NA: A quirky little monster girl chasing freedom. Her code tells her to be the perfect companion machine - But she just wants to observe humans in her own way.
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HUDODO: A chubby-cheeked boyy, born by accident from a love of food! Meet the hooded foodie and join his adventures in Yummy Makeovers!
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OONA: A sweet girl in blue who loves daydreaming. She drifts through time, spinning new stories from her vivid imagination.
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EMODO: An adorable elf from the Ura Forest, with chubby cheeks and a red nose. Expressing every emotion with a simple "modo".
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JUAN: An ISFP, animal-loving artist with rebellious short hair. Her twin cowlicks wiggle like antennas, connecting her art to the world’s heartbeat. "Paint freely!" – that’s JUAN‘s rule for her canvases and herself.
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LuvU: The elf from Furry Star，weaves happy dreams for humankind, radiating boundless energy of love.
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GUADI: GUADI and the little quilt ghost are bound as one — inseparable forever.
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DAZEY: A smart detective in her dreams, solving puzzling mysteries while sleepwalking through story worlds.