2022
May
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
ABOUT HEYONE
Founded in 2022, HEYONE is dedicated to shaping cultural trends and celebrating the essence of
play. We protect the artistic authenticity and creative value of IP brands, fostering emotional
bonds and enabling
collective growth within diverse communities. As a pioneer of
contemporary culture, HEYONE merges perceptive emotional insight with unceasing creative
exploration, igniting profound resonance
between our creations and the communities we serve.
GLOBAL TAKEOVER
Leveraging its premium IP portfolio and innovative commercial
strategies, HEYONE has rapidly emerged as a dynamic force in the global designer toy market. With
a strategic focus on emotional storytelling and cross-cultural resonance, HEYONE has established
a strong global
presence spanning Asia and the West markets. Including successful
expansions into Southeast Asia (Thailand, South Korea, Singapore) as well as Europe and North
America (e.g., France and the U.S.).
HEYONE's cultural influence is resonating worldwide
-
2B+
Global Media
Exposure -
150M+
HEYONE-Related Topic Buzz
-
-
19M+
Global Followers
-
500K+
Registered Members
-
100K+
VIP Members
KEY MILESTONES
2023
May
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
2024
May
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
2025
May
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
2026
May
MIMI x Shuxia (Tree Summer) launched the crossover of limited-edition beverage.
IP PORTFOLIO
HEYONE's IPs are crafted with universal emotional appeal, each embodying a distinct persona and global resonance.
